Google and GroupM Fill Retail & Restaurant Marketers’ Carts with Digital Trends and Insights at Spark Event
Thursday, August 16, 2012 | 8:23 AM
The second event in our Spark education series we co-hosted with GroupM Next was hosted today,
focusing on trends, research and digital opportunities in Retail and QSR. Launched in June, Spark is a series of custom, co-programmed events created to deliver unique education and innovation experiences in an intimate setting for GroupM clients and media agencies.
Spark: Retail & Restaurants took place in New York with brand marketers from retailers and
restaurants, and media professionals from Maxus, MEC, MediaCom and Mindshare in attendance. After a welcome from GroupM Next CEO Chris Copeland, Google’s Torrence Boone, Managing Director, Agency Business Development, and Brett Goffin, Emerging Business Lead, Mobile, as well as Pat Monteleone and Jesse Wolfersberger from GroupM Next, Bryan Gildenberg of Kantar, Steven Rosenblatt of Foursquare and Tim Zagat, co-founder and CEO of Zagat, took the stage to share insights into the intersection of retail and digital, and ways that brands in these industries can benefit from what’s taking place.
Hot topics included:
- Shopper/consumer trends
- Converting consumer demand and desire into action
- New research from GroupM Next on showrooming and how to keep buyers in-store
- Using digital innovatively to build brands and reach customers 1:1 through marketing