Wednesday, December 4, 2013 | 9:00 AM
- Compared to November 2011, Cardstore saw three times more visitors to the site in November 2012. Moreover, the masthead led to over 80% of the day’s site traffic.
- Cardstore saw a 28% increase in brand searches during the week of the masthead. Google query trends also saw sustained brand query growth through December.
- Cardstore saw a burst of conversions right after the masthead, and conversions continued to come for the rest of the season from those who were exposed to the masthead.
These strong results helped the team to expand their thinking and consider new strategies. “The success we had with this placement gets us even more excited to try new things with YouTube going forward,” Tim asserted. “We believe YouTube can do good things for us and be a big part of our future success.