Thursday, April 16, 2015 | 12:23 PM
Cross-posted from the DoubleClick Advertiser blog.
Today at Programmatic I/O in San Francisco, we are announcing our latest investment to help brands make the most of digital: the TrueView ad format will be available for programmatic buying within DoubleClick Bid Manager.
Ian Johnson, EVP and MD, Global Product at Cadreon
value proposition for advertisers.”