Friday, October 24, 2014 | 7:15 AM
As we introduced on Wednesday and explained further yesterday, it’s critical to pair your media buying strategies with smart creative strategies to develop more successful digital campaigns. A media buy is only as good as the creative that goes into it!
Our second creative and media pairing revolves around the idea of programmatic: When you are buying your media programmatically (automatically, in real-time, with granular information about each viewer) you should also be building your creative messages automatically, in real time, for every viewer. Dynamic creative is a technique that advertisers can use to accomplish these real-time messages.
Did you know? Consumers are twice as likely to engage with real-time advertising than they are with generic ads.*
Posted by Becky Chappell, Product Marketing Manager, DoubleClick